Tuned Yota — Privacy Policy

Effective July 20, 2026

This policy explains how Tuned Yota ("we," "us," "our") collects, uses, and protects information across tunedyota.com, our text/SMS and phone communications, and the Tuned Yota installer app. We run an in-person Toyota & Lexus performance-tuning business, and we keep our systems deliberately lean: no advertising networks and no third-party behavioral tracking. We do not sell or rent your personal information.

Contents: What we collect · SMS & text messaging · How we use it · Sharing & service providers · Installer app · Security & retention · Your choices · Contact

Information we collect

Information you give us — when you book an appointment, request a tune, ask a question, or start a chat, we collect your name, phone number, email, vehicle details (year, make, model, and sometimes VIN or mileage), and anything you write in your message.
Text, chat & call content — the messages you send us and, for phone calls, basic call records and any voicemail you leave (including a transcription used to route your request). See SMS & text messaging below.
Order & referral information — if you buy AMSOIL products through our dealer link, the purchase is completed on AMSOIL's own site under their privacy policy; we may receive attribution that a sale came from us, not your payment details.
Minimal technical data — standard server logs needed to deliver and secure the website. We do not run third-party advertising or behavioral-analytics trackers.

SMS & text messaging

We use text messaging (SMS) to run our appointments and answer customers. Here is exactly how our messaging program works:

Your consent. When you give us your mobile number — by booking through our site, texting our line at (612) 406-7117, or asking us to text you — you agree to receive text messages from Tuned Yota related to your request. Consent to receive texts is not a condition of any purchase.
What we send. Conversational and transactional messages only: appointment confirmations and reminders, scheduling and follow-up about your build or service, replies to your questions, and messages relayed between you and your installer. We do not send unrelated marketing blasts.
Message frequency varies based on your conversation with us.
Message and data rates may apply, depending on your mobile carrier and plan.
Opting out. Reply STOP at any time to unsubscribe; we will send one confirmation and then send no further texts. Reply HELP for help, or contact info@tunedyota.com / (612) 406-7117.

We do not share your mobile opt-in or text-messaging consent with anyone. No mobile information is shared with third parties or affiliates for marketing or promotional purposes. Text-messaging originator opt-in data and consent are not shared with any third parties, and are used solely by Tuned Yota to communicate with you.

How we use your information

Only to run our business and serve you: to schedule and complete appointments, answer your questions, communicate about your vehicle and build, issue your Certificate of Calibration, provide the right AMSOIL products, and meet our legal and record-keeping obligations. We do not sell or rent personal information, and we do not use it for third-party advertising.

We share information only with a small set of vendors that operate our service under their own security and privacy terms, and only as needed to run it:

Twilio — powers our business phone line and SMS messaging.
Airtable — stores appointment and customer-request records.
Netlify — hosts our website and secure functions.
Resend / Google (Gmail) — send transactional email such as confirmations and certificates.
Firebase Cloud Messaging & Google ML Kit (Google) — deliver installer push notifications and on-device VIN barcode scanning.
AMSOIL — fulfills any AMSOIL product order you place through our dealer link, on AMSOIL's own site and under AMSOIL's privacy policy.

We may also disclose information if required by law or to protect our rights and safety. As noted above, SMS opt-in consent and phone numbers collected for texting are never shared for marketing purposes.

Installer app (authorized staff)

Our installer app is a private tool for authorized installers, who sign in with a passcode to manage the day's appointments. It handles:

Installer sign-in — a passcode and session token used only to authenticate the installer to their own appointments.
Appointment & vehicle details — the same business-record information described above, entered by staff to complete a job and issue a certificate.
Camera (VIN scanning) — with permission, the app reads a VIN barcode on the device; camera images are not stored or uploaded, only the resulting VIN text.
Push token — if allowed, stored to send the installer operational alerts; not used for marketing.

Security & retention

Access is restricted by passcodes and server-side checks; each installer sees only their own appointments. We keep records as long as needed for our business and legal obligations, then delete or anonymize them.

Your choices & rights

You can reply STOP to end texts, decline or revoke app camera/notification permissions in your device settings, and ask us to access, correct, or delete the information we hold about you by contacting us below. Depending on where you live, you may have additional rights over your personal information; we honor applicable requests.

Children

Our services are not directed to children under 13, and we do not knowingly collect their information.

Changes

We may update this policy as our services evolve. We will revise the effective date above and, for material changes, provide additional notice.

Contact

Questions or requests: info@tunedyota.com or (612) 406-7117. See also our Terms & Conditions.

This policy reflects our current data and messaging practices, including the disclosures required for our SMS program. As a legal document, a review by your counsel is recommended before it is relied upon as the official policy.