Tuned Yota — Privacy Policy
This policy explains how Tuned Yota ("we," "us," "our") collects, uses, and protects information across tunedyota.com, our text/SMS and phone communications, and the Tuned Yota app. "Tuned Yota" is a registered assumed name (DBA) of 1st Minnesota Lending, LLC, a Minnesota limited liability company. We run an in-person Toyota & Lexus performance-tuning business, and we keep our systems deliberately lean: no advertising networks and no third-party behavioral tracking. We do not sell or rent your personal information.
Information we collect
- Information you give us — when you book an appointment, request a tune, ask a question, or start a chat, we collect your name, phone number, email, vehicle details (year, make, model, and sometimes VIN or mileage), and anything you write in your message.
- Text, chat & call content — the messages you send us and, for phone calls, basic call records and any voicemail you leave (including a transcription used to route your request). See SMS & text messaging below.
- Order & referral information — if you buy AMSOIL products through our dealer link, the purchase is completed on AMSOIL's own site under their privacy policy; we may receive attribution that a sale came from us, not your payment details.
- Minimal technical data — standard server logs needed to deliver and secure the website. We do not run third-party advertising or behavioral-analytics trackers.
SMS & text messaging
We use text messaging (SMS) to run our appointments and answer customers. Here is exactly how our messaging program works:
- Your consent. When you give us your mobile number — by booking through our site, texting our line at (612) 406-7117, or asking us to text you — you agree to receive text messages from Tuned Yota related to your request. Consent to receive texts is not a condition of any purchase.
- What we send. Conversational and transactional messages only: appointment confirmations and reminders, scheduling and follow-up about your build or service, replies to your questions, and messages relayed between you and your installer. We do not send unrelated marketing blasts.
- Message frequency varies based on your conversation with us.
- Message and data rates may apply, depending on your mobile carrier and plan.
- Opting out. Reply STOP at any time to unsubscribe; we will send one confirmation and then send no further texts. Reply HELP for help, or contact info@tunedyota.com / (612) 406-7117.
We do not share, sell, or otherwise provide your mobile phone number or messaging consent information to any third parties or affiliates for marketing or promotional purposes. No mobile information is shared with third parties or affiliates for marketing or promotional purposes. Text-messaging originator opt-in data and consent are not shared with, sold to, or bought by any third parties, and are used solely by Tuned Yota to communicate with you.
How we use your information
Only to run our business and serve you: to schedule and complete appointments, answer your questions, communicate about your vehicle and build, issue your Certificate of Calibration, provide the right AMSOIL products, and meet our legal and record-keeping obligations. We do not sell or rent personal information, and we do not use it for third-party advertising.
Sharing & service providers
We share information only with a small set of vendors that operate our service under their own security and privacy terms, and only as needed to run it:
- Twilio — powers our business phone line and SMS messaging.
- Airtable — stores appointment and customer-request records.
- Netlify — hosts our website and secure functions.
- Resend / Google (Gmail) — send transactional email such as confirmations and certificates.
- Firebase Cloud Messaging, Firebase Analytics & Google ML Kit (Google) — deliver installer push notifications, count app usage for customers who turn analytics on, and scan VIN barcodes on the device.
- AMSOIL — fulfills any AMSOIL product order you place through our dealer link, on AMSOIL's own site and under AMSOIL's privacy policy.
- NHTSA vPIC (U.S. Department of Transportation) — decodes a VIN you scan or type in the Tuned Yota app into year, make, model and engine. We send the VIN and nothing else; vPIC is a free public government service.
AMSOIL Dealer disclosure. Personal contact information will only be used to provide requested information or assistance. You will not be enrolled in advertising or marketing programs and your information will not be shared or sold.
We may also disclose information if required by law or to protect our rights and safety. As noted above, SMS opt-in consent and phone numbers collected for texting are never shared for marketing purposes.
Tuned Yota app (customers)
The Tuned Yota app keeps your truck in one place: the calibration and the fluids that fit it, your appointments, and your Certificate of Calibration. You can use it without an account. Here is exactly what it touches.
- Camera (reading your VIN) — with your permission, the app reads the VIN barcode on the driver's door jamb, or the printed VIN on the dash plate, on your device. No image is stored or uploaded; only the resulting 17-character VIN is used. You can skip the camera entirely and type the VIN, or pick your truck by make, model, year and engine instead.
- Where the VIN goes — to turn it into your truck's details we send the VIN to our own lookup function on tunedyota.com and to the U.S. Department of Transportation's free public vPIC decoder at vpic.nhtsa.dot.gov. Nowhere else. We do not sell it and we do not send it to advertisers or data brokers.
- Where the VIN is kept — on your device, in the app's own storage. If you are signed in to My Tuned Yota, your vehicle list is also saved to your customer record so it follows you to a new phone. Deleting the app removes the copy on your device; write to us and we will delete the copy on your record.
- Microphone and speech recognition — not used. Nothing in the app listens or records, and the system will not ask you for either permission. The first release still listed these permissions for a voice feature that never shipped; they are removed from version 1.0.1 onward. If a voice feature ever ships, we will update this section before it is turned on.
- Photo library — the app does not browse your photo library and does not save anything to it. It only ever opens the camera. iOS requires photo-library permission entries for the camera control the app uses, which is why you may see them listed.
- Location — approximate, on your phone only. If you allow it, the Book tab reads your approximate location once, when you open it, to show how far each event is from you. The distance is worked out on your phone. Your location is never sent to us or anyone else, and the app never reads it in the background.
- Analytics, only if you turn it on — the Help improve the app switch is off until you turn it on. When it is on, the app sends us which screens and products you use through Google's Firebase Analytics. We use it only to improve our own app. It does not use your device's advertising ID, and it is not used for ads.
- Error reports — if the app hits an error, it sends us the error message, the screen you were on, and your phone's platform and app version, so we can fix it.
- No advertising SDKs, no tracking — the app carries no ad networks, and we do not track you across other companies' apps or websites.
You can decline or revoke any of these permissions in your device settings; the app keeps working, and typing your VIN or picking your truck from a list gets you the same result.
Installer app (authorized staff)
Our installer app is a private tool for authorized installers, who sign in with a passcode to manage the day's appointments. It handles:
- Installer sign-in — a passcode and session token used only to authenticate the installer to their own appointments.
- Appointment & vehicle details — the same business-record information described above, entered by staff to complete a job and issue a certificate.
- Camera (VIN scanning) — with permission, the app reads a VIN barcode on the device; camera images are not stored or uploaded, only the resulting VIN text.
- Push token — if allowed, stored to send the installer operational alerts; not used for marketing.
Link with Facebook (optional)
In the Tuned Yota app you can choose to link your Facebook account on the Me screen. It is optional; nothing else in the app depends on it. Facebook shows you each permission first, and you can turn any of them off. With the ones you approve, we read once, at the moment you link:
- your Facebook ID, name, email address, birthday, location and profile link;
- the number of your Facebook friends who also use our app (not who they are);
- whether you follow the Tuned Yota Facebook page;
- links to photos from your recent posts, offered once so you can pick a picture of your truck. The one you pick is copied to your phone; the links expire within a day, we stop offering them after 24 hours, and they are cleared as soon as you pick one or unlink.
We save this to your customer record and show it to you on the Me screen. We use it to recognise you when you message us on Facebook or Instagram and to personalise your account. We do not keep your Facebook password or a Facebook access token, we never post on your behalf, and we do not sell this information or use it for advertising.
To remove it: tap Unlink Meta on the Me screen, or remove Tuned Yota under Facebook Settings → Apps and websites. Removing it in Facebook sends us a deletion request; we delete the stored Facebook information and give you a confirmation code you can check. You can also email info@tunedyota.com to ask us to delete it.
Security & retention
Access is restricted by passcodes and server-side checks; each installer sees only their own appointments. We keep records as long as needed for our business and legal obligations, then delete or anonymize them.
Your choices & rights
You can reply STOP to end texts, decline or revoke app camera/notification permissions in your device settings, and ask us to access, correct, or delete the information we hold about you by contacting us below. Depending on where you live, you may have additional rights over your personal information; we honor applicable requests.
Privacy choices
On our website, we load Google Analytics and the Meta (Facebook) pixel only if you tap Accept on the banner at the bottom of the page. If your browser sends a Global Privacy Control signal, we treat that as Decline and load neither. Browsing, booking and checkout work the same either way. We remember your choice on your device for 12 months and then ask again.
In the Tuned Yota app, the first screen asks you to agree to our Terms and this policy and confirm you are 18 or older. It also has two separate switches, both off until you turn them on: Text me updates and offers and Help improve the app (analytics). We keep a record of what you chose and when, so we can honor it.
Children
You must be 18 or older to use our app, book an appointment, or buy from us. Our services are not directed to children under 13, and we do not knowingly collect their information.
Changes
We may update this policy as our services evolve. We will revise the effective date above and, for material changes, provide additional notice.
Contact
Questions or requests: info@tunedyota.com or (612) 406-7117. See also our Terms & Conditions.